• Visual Perception

    Visual perception as a creative resource

    We love to travel to the origin of creativity and, in this case, we are going to go to the most primitive such as vision and visual perception. We have already pointed out that advertising always seeks to surprise us in order to get our attention to its message, but what are they based on in order to achieve it? The closest answer is to know how we see and how our brain builds the image to, once known, use it creating visually effective images. It may seem irrelevant or even insignificant to talk about how we build the image, but knowing it can help a lot in the task…