Visual perception as a creative resource

Posted on July 21, 2018March 26, 2019Categories Visual Perception

We love to travel to the origin of creativity and, in this case, we are going to go to the most primitive such as vision and visual perception. We have already pointed out that advertising always seeks to surprise us in order to get our attention to its message, but what are they based on in order to achieve it? The closest answer is to know how we see and how our brain builds the image to, once known, use … Continue reading “Visual perception as a creative resource”