Category: Visual Perception

We enjoy traveling to the roots of creativity, and in this instance, we’re going back to the most fundamental aspects like vision and visual perception. We’ve already mentioned that advertising constantly aims to surprise us to capture our attention to its message, but what do they rely on to accomplish this? The closest answer is to know how we see and how our brain builds the image to, once known, use it creating visually effective images. It may seem irrelevant … Continue reading “Visual perception as a creative resource”